Hello, MINISO team. I’m WooTek Lim, and I'm applying via ‘JobKorea’.
I am an industrial designer and founder of ADAO Studio. After 8 years at Samsung Electronics’ Mobile Division, focusing on product and UX design, I founded ADAO in 2018. Since then, I’ve worked on IT devices, medical equipment, furniture, beauty devices, cosmetic packaging, and design objects.
With extensive experience in mass production processes, I’ve received CES Innovation Awards, IDEA Bronze from IDSA, multiple Red Dot Awards, and recognition in the Korea Design Yearbook. At ADAO, I am eager to create fun and beautiful designs for MINISO. For more about ADAO, please check the link below.
Work Scope.
ADAO covers the entire industrial design process, from concept building to final production supervision. I handle a wide range of visualizing tasks, including digital sketches, 3D modeling, rendering, animation production, and on-site supervision for product photography.
Portfolio.
Our expertise spans various fields, including beauty industry designs such as cosmetic packaging and beauty devices, living designs like furniture, lighting, and tableware, and electronic products such as IT devices and medical equipment. ADAO focuses on crafting compelling concepts and transforming them into realistic, high-quality designs.
For more details, please refer to the portfolio link.
Why MINISO X ADAO?
MINISO’s practical and affordable products are loved for their diversity. One of ADAO Studio’s core values is “realism,” as I believe designs that are difficult to commercialize hold little value. For this reason, ADAO prioritizes manufacturability even at the concept stage, striving to create designs that are both fun and easy to produce.
Additionally, I have experience in character-related design, such as our collaboration with SAMG Entertainment on the animation ‘Catch! Teenieping’. I can go beyond simply applying characters in 2D by creating, converting them into 3D, and fully productizing them.
I would love the opportunity to join MINISO’s diverse projects.
Thank you.